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How to choose a business model for Print on Demand

Learn how to make the best decision

how to choose a print on demand business model

 

As we have explained in this article, there are two types of Print on Demand business. The first option is to list your products on a Print on Demand marketplace. The alternative is to start your e-commerce and partner up with a fulfillment services provider.

This decision will condition the rest of your Print on Demand journey. You should take your time to decide which model works best for you. To help you with this decision, we have made a list of perks and cons for both business alternatives.

If you are searching for advice on how to choose a Print on Demand company, check this other article. We hope you find this information insightful!

 

On this article:

Advantages of a Print on Demand marketplace
Disadvantages of a Print on Demand marketplace
Advantages of creating your Print on Demand store
Disadvantages of creating your Print on Demand store
How to choose the right business model for Print on Demand?

 

Advantages of a Print on Demand marketplace

 

advantages of pod marketplaces
Marketplaces like Redbubble allow you to add your products to their catalog.

 

This option requires low effort. You will only need to upload your products. The marketplace will manage the promotion, tax management, and customer service.

Marketplaces provide high visibility. These platforms are popular sites on the Internet. As an example: in the case of Merch by Amazon, your products will be listed directly on Amazon. This type of platform receives a lot of traffic, so you can effortlessly reach potential customers.

 

Disadvantages of a Print on Demand marketplace

 

You won’t have almost any control over the products that you list. Once your designs become part of the marketplace’s catalog, it’s up to them to manage production, delivery, and quality standards.

The income you’ll receive is a royalty for your contribution. Marketplaces set the rules to calculate these royalties. You will have less control over the revenue you generate if you choose this option.

 

Advantages of creating your Print on Demand store

 

advantages of pod fulfillment services
Fulfillment providers like Printify can partner up with your e-commerce.

 

When you create your e-commerce, you get total creative freedom. You can develop your brand and scale your business the way you want.

If you choose this option, you will become the seller of the record. You will have more control over the revenue. Also, you’ll get to make all the decisions regarding quality, delivery, and production.

 

Disadvantages of creating your Print on Demand store

 

The seller of the record must manage taxes and customer support. Depending on the volume of your business, these tasks can become quite time-consuming.

This business model requires a higher initial investment. You will need to provide a deposit to cover the cost of logistics and delivery.

 

advantages of print on demand
You can find this cute pattern here. It comes with a Full POD license.

 

How to choose the right business model for Print on Demand?

 

Now that you know the advantages and disadvantages of both alternatives, it’s time to ask yourself some questions.

  • Are you searching for some extra money, or do you want a primary source of income?
  • Do you want to generate passive revenue, or are you willing to put in the effort?
  • How much money can you invest in this project?
  • Do you have any previous knowledge about marketing, tax management, or web development?

It’s essential to have your preferences clear. If you manage your expectations honestly, this decision will be more comfortable.

 

If you are searching for unique designs with a Full Print on Demand license, check our growing library.

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