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Tips to self-publish your POD Books
Take our advice into account before creating your first book.
Print on Demand (POD) is a low-risk business model that has become quite popular over the last years. This modality of dropshipping allows sellers to generate an income without assuming high costs.
As in any business, it’s good to have some previous knowledge. In our Ultimate Print on Demand Guide, you’ll find all the information you need to take into account if you consider starting a POD business.
In today’s post, we’re going to explain essential aspects you should know before publishing your book through Print on Demand. If you are considering this possibility, keep reading!
On this article:
Offer your book in different formats
As you don’t have to stock a large number of copies, you can take the chance to edit the same book in different formats. Even if you prefer to stick to one choice, you should at least consider creating both the physical and the ebook versions. This way, you’ll be able to reach a higher number of readers.
Buy an ISBN
ISBN stands for International Standard Book Number. These codes consist of 13 digits (before 2007, it used to be ten digits). This system is a numeric commercial book code that identifies your book internationally. Having an ISBN is not compulsory; you can print and sell your book without it. This number is crucial to managing orders, sales, and inventory in the current commercial standards.
If you’d like to discover how to buy an ISBN for your book, check the website of the International ISBN Agency. The procedure to accept your ISBN changes depending on the country where you live. Once you have it, the code is valid around the world, so you only have to buy it in one country. The process is relatively cheap and straightforward, so it’s worth researching.
Get a trustworthy proofreader
In self-publishing projects, the figure of the editor becomes optional. An editor is an experienced professional that reads and modifies your text to help you turn it into a book. It’s the equivalent to the producer of a music album. In the absence of somebody helping you through this role, it’s good to ask for a proofread. Having somebody else’s opinion on your text can help you identify some mistakes that you ignore. Otherwise, the readers will do it. You can ask someone you trust or, if you prefer it, hire a freelance editor through a platform like Fiverr.
Pay attention to your book’s design
When you edit your text, you are in charge of everything related to graphic design. The most evident task is to create a cover, but that’s not the only thing you need to do. It’s also essential to properly edit the interiors. This task includes setting the style of the text, placing the illustrations, and making sure the final result is up to minimum readability and quality standards.
An unpleasant layout can make your reader’s experience quite frustrating. You should choose a readable font, justify the text, and align it according to what the story needs. If you do not have experience with editorial design, you can also hire the services of a professional designer to cover this point. Lastly, ‘Books that contain original, unique content tend to perform the best – make sure that you differentiate your product by adding your own work!
Be aware of Copyright
You own the Copyright of any text you write since the moment you put it into a fixed form. The format you choose to publish it does not matter. Your work is copyrighted since the moment you make it public. That Copyright will last for the rest of your life and the first 70 years after your death.
The way to register your intellectual property depends on the country where you live. As we said, your work is technically copyrighted since the moment you publish it. The problem is that it does not guarantee any legal protection. To be able to defend your rights as an author, you must register your book in a copyright office. This procedure varies in every country, but it’s usually straightforward and affordable everywhere.
In this regard, remember that you must be the owner of the content that you publish in your book. If you are not the original author of a graphic, an illustration, an image, or a piece of content, you must have permission to use it. If you have a license to use those elements, it must allow you to at least print, sell, and reproduce them.
Have a marketing plan
When you publish Print on Demand books, you are on your own. You won’t have a big company’s influence and network supporting you. If you want to get sales, you will have to manage the promotion of your book yourself.
If you are not an expert on marketing, don’t worry. A good way to make a plan is to start by deciding which platforms do you want to use. You can choose some social media channels, like Instagram or Facebook. These options are good, as you can decide to grow your community in an organic way or by paying for ads. You can also publish some parts of your book in literature forums, or in platforms like Wattpad.
Manage your expectations
Self-publishing a book is a great adventure, but it can sometimes turn disappointing or frustrating. The key to avoiding this outcome is to always be realistic about what you can and can’t achieve. Try to set goals and determine what do you need to do to achieve them. SMART goals are Specific, Measurable, Attainable, Relevant, and Time-based. Keep that in mind before you start planning your strategy.
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