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Show and Sell: DIY Marketing Photography for Entrepreneurs

Score of 5.0 based on 2 reviews

What you'll learn

This class by Julie Riemersma is for small business owners, artists, and anyone interested in improving their visual communication skills through photography. Your finished project will be five images that show your product in every light and convey your aesthetic visually. This course is do-it-yourself, practical, and focused on creating images with intention, instead of just the theory. You will walk away with the tools to take better photos immediately for refreshing you social media, generating interest with behind-the-scenes photographs, or launching an online store!

Materials and tools used in this class

  • Camera

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Projects by other students


5.0 2 Reviews
Arian Sexton

August 16, 2021

Verified purchaser

I loved the class it was fun short but very helpful. Im going to be working on my photos for my website for my art's and crafts. Thank you so much for the help!


July 30, 2021

Verified purchaser

Thanks Julie for this super fun class! It's easy to understand, and fun to follow. Makes me want to explore more. Look forward to your upcoming classes.

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  • Level

  • Source

    CF Sourced
  • Enrolled

    288 students

Listed on Jul 25, 2021 - ID 14752608
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This class has 14 sessions (45m)

Class Preview

Overview of Class and Project, with an intro about Julie

The Class Project

Detailing the 5 photos of the class project that you will produce

Finding the Why

Steps to figure out why you are taking the images, for really clear visual communication

Developing Your Visual Identity

What types of images are you drawn to? Steps to discover what you like

Elements of an Image

What is happening in the frame? Breaking down composition lighting and more!

Pre-production is your friend

Save time in the long run, but being super prepared before you start

Warm up with a BTS shot

Let's get shooting, with a behind the scenes shot!

Hot Tips for a Seamless Shoot

A bunch of tips to save you time and anger!

The Right Light for a Product Shot on White

Learn how to use natural light to take a classic product shot

Desire by Design - Captivating Lifestyle

Crafting desirable images by including props and locations

Showing Scale

How to show customers the size and use of your product!

Taking Stock Photography

Creating banners and detail images to use as "stock" assets


Tips to select the best images and editing naturally

Bye Bye Bye!

Thanks for watching, can't wait to see what you produce!

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Julie Riemersma

Commercial Photography
  • 2 Classes

Julie is a Toronto-based Commercial photographer with 10+ years of experience creating impactful images for her clients. Her work can be found at


Other classes from Julie Riemersma

Show and Sell: DIY Marketing Photography for Entrepreneurs