Tips for Improving User Experience On Your Website

Tips for Improving User Experience On Your Website main article image
Posted on August 2, 2021 by Anas Hassan
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Your business website is one of the assets that you can use as a tool to sell your service or products.  Being a branding agency, it’s incredibly important for you to provide an awesome experience to whoever chooses to visit your website. You can do it by keeping your website design simple to lower the ratio of unnecessary clicks.

According to a study, irrelevant ads and promotions on websites annoy more than 72% of users. Their experience on your website will determine whether they want to explore your business further or not. If you want to develop a website or need to upgrade the existing one, following these tips will help improve the user experience.

Focus on Website Speed

Isn’t it frustrating to visit a slow website? No one wants to interact with a website that takes forever to load. Therefore, the first tip that helps improve user experience is to build a website that loads quickly. Because your visitors probably don’t want to spend the rest of their day waiting for each page of your website to load. They want to access the important information in less time.

And if they don’t find the relevant information or answer to their query, your visitors might leave the page or visit one of your competitor’s websites, which you don’t want. You can check the speed of your website using Google’s free tool called Page Speed Tools. It enables you to test the speed and optimize your website accordingly.

Build a Responsive and Mobile-friendly Design

Those days are long gone when desktop computers were the only source of internet surfing. Nowadays, most internet users use their smartphones or tablets to visit, explore or shop from websites. And people are likely to leave your website if it doesn’t run smoothly on their devices.  Therefore, it’s essential to build a mobile-friendly design that loads quickly on different-sized screens.

On the other hand, Google has announced to penalize websites that don’t respond well on mobile phones and improve the ranking of the websites on search engines that do. It’s best to check these elements using Google’s Mobile Website Speed Test tool and stay on top of your game.

Keep Navigation Clear and Concise

Did you know your website’s navigation enables your visitors or users to explore product or service pages? The navigation bar should be clear and concise with headings written in easy-to-understand language. Also, it’s not smart to incorporate several options in the navigation bar. Try to keep it between 3-6 options and you’re good to go.

Moreover, having short and precise navigation will help to reduce the bounce rate, as keeping fewer options in the navigation bar won’t overwhelm your visitors. They find what they have been looking for quickly and are likely to engage or take an action as well.

Incorporate White Space

Having white space around text and titles can boost a user’s attention by 20%. When your website contains sufficient white space, it feels fresh and innovative. But, ensure that white space on your website doesn’t replace valuable information. You can maintain the balance by placing the essential elements at the top along with some white space to draw attention towards the image or text.

Credit: prototypr.io

Take a look at the image above and see how the design kept a balance between relevant information and white space. You might observe that the white space diverts your attention to what the service provider looks like and which services she offers. Also, the section on the home page has a heading and supporting points that enable users to receive and understand information effectively.

Use Call-to-Actions

It’s likely that your visitors follow visual cues to find the required information. Therefore, it’s important to use Call to action (CTAs) on each page. These CTAs are marked with action words such as “click here” or “sign up” explaining your visitors to take the necessary action. The call to action is also the perfect way to help your user navigate your website.

However, while creating buttons for those CTAs, don’t forget to focus on the color scheme. Research by Maxymiser concluded that testing color variations and action messaging help them achieved an 11% increase in clicks to the checkout section of a website.

This happens because different colors evoke different messages. Hence, you need to think about the message you want to convey to your visitors such as credibility or trust, and select the color palette accordingly.

Summing it Up!

Developing a website is one thing and ensuring it’s user-friendly and driving benefits are other. The creative team at Logo Poppin knows the art of developing a cutting-edge website that garners the success of your business. There’s no denying that websites with responsive design, innovative layout, and relevant CTAs benefit visitors. If you follow the aforementioned tips, you’re likely to engage users and improve your ranking on the search results page.


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