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How to Choose Your Etsy Store Name

Useful tips and examples to choose your shop name.

Just like starting any other type of business, whether physical or digital, choosing a name is crucial to your success. It’s your chance to communicate with your customers who you are, what you do, and why they should buy from you.

Here at Creative Fabrica, we are committed to providing you with the best digital resources and assets that you can use for your budding Etsy shop. In this article, we’ll share some ideas for Etsy shop names as well as useful tips to help you generate your own unique Etsy name.

Choosing a memorable Etsy store name


When choosing an Etsy store name, there are certain factors that you should take into consideration. Here are some:


Keep your brand in mind

This is probably the most important out of all considerations. You need a name that represents you and your business well. At the same time, it needs to be memorable, professional, and catchy so you can stand out.


Check if your Etsy name is already taken

Given that there are millions of Etsy shops now (and the number keeps growing by the day!), a lot of your first-choice names may already exist. Good thing that Etsy has a feature that lets you know about this and provides alternatives that you can choose from.


Insert your location

Letting people know where you are located is an easy way to be more accessible to those who are in the same country as you. Simply add in your country’s abbreviation at the end of your Etsy shop name for this smart trick.


Be playful with alliteration and rhyming

These will work well if your branding is witty and creative. Not only that, but it makes it easier for your customers to remember your shop. This means that they can easily go back to your Etsy shop whenever they want.


Make it SEO-friendly

SEO (Search Engine Optimization) may be intimidating for beginners but it will be a big help, especially for new Etsy shops. Make sure to insert keywords like your product, category, etc. to your chosen Etsy name so search engines can easily place your shop on top searches by people. To learn more about how you can optimize your entire shop for search engines, watch our video A Full Guide to Etsy SEO.

8 Etsy shop names that really work


There are lots of good shop names for Etsy that you can choose from. Here are some of our favorites that follow many of the tips we’ve stated above. 


PearlyPaperDesign – Not only does this have an alliteration, but it also includes top keywords for their category.


LindsayLucasCandles – Putting in your real name in your Etsy shop is the ultimate “keeping your branding in mind” practice!


PerfectPrintableCo – Simple, memorable, and professional, especially with the addition of “Co” at the end! Try this style using “Org”, “Inc”, and other similar abbreviations.


CaitlynMinimalist – This example combines the use of your real name and the branding or concept of your shop.


WeddingByEli – Another great example of perfect branding. This is also a nice way of establishing authority in your category.


Onata – You can also go the creative route by having an abstract name, giving you a unique and mysterious vibe.


Littionary – Just like having an abstract name, you can invent portmanteaus. Combine certain words evoking your product or concept to attract curiosity from customers, leading them to check out your Etsy shop.


JeepersSqueakers – You can also always go the witty route, especially if it matches your products. Pop culture references are always fun!


Name Ideas for Your Etsy Shop


Now that you have some sense of what kind of Etsy shop names work, here are some Etsy shop name formulas with examples that you can either use or customize to your liking:


Your Product Or Service by Your Name


  • KawaiiStickersByKay
  • LinensByLexy


Idiomatic Expression + Product Category + Location


  • HotOffThePressPrintsUS
  • Whole9YardsGraphicsUK


Idiom or Phrase + Co/Org/Inc


  • OldiesButGoodiesCo
  • SomethingBlueBorrowedInc


Product Alliteration


  • TheGlitterGuide
  • YourPaperPalace


Portmanteaus + Co/Org/Inc


  • BookalIkeCo
  • KnitosaurusInc


5 things to consider before choosing your Etsy Store Name


As you brainstorm and generate your Etsy shop name, take the following limitations and pointers into consideration:


1. Etsy allows a maximum of 20 characters no spaces – for your shop name, so it’s best to come up with a short name.


2. Etsy does not allow spaces for shop names -you can make your shop name easier to read and understand by capitalizing the first letter of each word you use.


3. Etsy does not allow the use of special characters such as_, -, !, and other common ones. This gives you more room to experiment with numbers and letters.


4. Try to insert numbers to add more interest to your shop nameYou can either use them to add your year of establishment to your name or in place of letters. Experiment with different versions to come up with a name that fits your brand.


5. Keep your store name positive. This means avoiding words with negative connotations  or expressions such as ‘no’, ‘not’, or ‘never’.


Still having trouble coming up with an original name?


If you need more help creating a unique shop name, Creative Fabrica has the perfect tool for you. With our Etsy Store name generator, you can easily get different name ideas within seconds.  Using a few text prompts, this text generator tool will come up with 20 name options which you can use to brainstorm for a great name befitting your shop and brand. 


Frequently asked questions


Want to know more about selecting a cool Etsy name? Read our answers to your commonly asked questions below.

1. How can I customize my shop name on Etsy?

You can add your Etsy shop name to your account by following the steps below. Note that you can still change and edit your Etsy name even after saving your first one. However, changing your Etsy name frequently can confuse customers, so avoid doing it unless you really need to.

  1. Visit and log into your account. Hover over your profile on the upper-right corner, then click Shop Manager.
  2. Once you see the dropdown menu, click Settings.
  3. On the new Setting page, click Info & Appearance.
  4. Scroll down until you see Change next to Shop name, then click on it.
  5. Enter your new shop name. Once Etsy confirms that you can use it, click Save.

2. What makes a  good Etsy name?

A good Etsy name needs to be unique and creative enough for your existing and potential customers to easily remember, pronounce, and spell. It also has to be distinctive to the niche so people can associate your brand within your category. Some reliable tricks you can use to come up with a good Etsy shop name are rhyming, alliterations, mentioning your main product/service/niche, and adding “shop”.

3. Does my Etsy shop have to be my business name?

Your Etsy shop can be your business name if you already have an existing one. This helps existing customers find your shop online. However, if you don’t want to use it, it’s up to you – you can always have a different Etsy shop name from your official business name.

4. Does Etsy show my real name?

Etsy does show your real name. However, you can always change this by going to your Settings, then Edit My Profile. If you choose to hide your real name, Etsy will show your username instead. Do remember that having a real name on your profile and Etsy shop helps establish to customers that you are a real person selling goods/services and not a scam shop.

5. Does Etsy give you a domain name?

Etsy provides you a URL that you can link or share to your social media, but it is not a domain that you own. Having an Etsy shop means that Etsy owns your shop’s domain. So, if you want to own a domain, you can do so by paying for it through a third-party service.


Need more inspiration for your Etsy Store?


Hey new Etsy seller! Need more guidance and inspiration to make your online business a success? Find useful tips in the articles below.

For a crash course on creating an Etsy shop from scratch, check out How to start a shop on Etsy.

If you’d like to know which items you can and can’t sell (plus, bonus tips on which items sell fast), read What to sell on Etsy.

Learn how to create a fantastic impression for each of your products when you read our guide on How to write good descriptions on Etsy.


Give a great first impression with your shop name


Aside from the quality of your products, marketing, and customer service, a huge deal of your new Etsy shop’s profitability and success will depend on your store name. If all else fails, remember KISS: Keep It Short and Simple! Having a short yet memorable Etsy shop name will make it easier for you to market on social media, e-mails, paid ads, and other digital marketing efforts.

If you’d like to know more about how to make your Etsy shop a success, check out our Ultimate Guide on Etsy where you’ll find helpful guides and tips on all things Etsy.

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