Etsy SEO: 10 tips to optimize your Etsy store in 2023
Get 10 SEO Tips to optimize your Etsy shop.Read the article
Check these 5 steps to write the perfect Etsy product description.
Etsy descriptions serve as your ‘elevator pitches’ to your potential customers. Adapting this familiar concept from marketing, it means your Etsy product descriptions should tell your audience what your product is and why they need to buy it now in the quickest way possible – as fast as a short elevator ride.
On top of simply writing good ‘elevator pitches,’ sellers nowadays have an added challenge: you need to write for search engines as well. People primarily use search engines to look up products, so for potential buyers to find you, you have to rank high on searches. This is why optimizing your Etsy shop for both humans and search engines is a must.
Keep reading below as we walk you through how to write good Etsy descriptions to help you stand out and get higher exposure and potential sales!
Although it may be intimidating at first, creating product descriptions can come easy as long as you follow the steps below.
Here’s how to write a good Etsy description:
1. Start with keywords
Consider what your potential customers will write on search engines when looking for your products (e.g. Jewelry – crystal, beaded, vintage, handmade, etc).
2. Use bullet points and subheadings
No one wants to read a novel when online shopping! Keep your descriptions simple and concise so people can scan your listing quickly.
3. Be as detailed as possible
Include important details such as the dimensions, size, color, etc.
4. Use adjectives
Include sensory or compelling words like ‘radiant’, ‘colorful’, ‘ambient’, etc. that evoke certain emotions to persuade customers to‘’Add to cart’.
5. Optimize for SEO
Use tags and keywords in your product title, descriptions, and categories to help search engines rank your Etsy listings and shop.
Etsy descriptions can be tricky to write you’re not only writing to convert casual Etsy browsers into buyers; you also want your descriptions to rank high on search engines. To keep your content both buyer-friendly and SEO-friendly, here are a few reminders on what to include in your Etsy product descriptions:
In 70 to 140 characters, make sure your product title/name encapsulates the product. Add your primary keyword in the title, but don’t over-stuff your title by repeating words as this can be off-putting for some customers.
Introduce your product and its main selling point from the very start. Phrase your line in such a way that makes it relatable to your buyer. A good example would be to highlight a use case. Having your product keyword up front in the first few characters of your description is also very helpful for your SEO.
This is crucial if you have several offerings under one category. For example, if you offer dresses, you need to make sure that you provide the same bullet points of details for each dress on your listing. Having a template for each product type you offer is helpful in this case. Note customer’s frequently asked questions on features so you know which details are important to include.
Is your product handmade by an artisan? Do you use special materials to produce your item? Whatever your most stand-out or unique feature is, be sure to devote a line to it to bring it to your potential buyer’s notice.
Etsy buyers go to the website not just to hunt for one-of-a-kind items but to recreate the personal shopping experience we all love about small businesses. You can add a personal human touch to your shop by writing conversational product descriptions and addressing customers directly using ‘you’ and ‘your/s’.
Make sure to represent each product in a factual way. Never include made-up selling points that your products don’t have just to sell. No one likes to be misled, especially when purchasing items online.
To give you a better idea of what you can do when coming up with your product descriptions, here are some of the best Etsy shop description examples you can find on Etsy.
1. Men’s Japanese Streetwear Kanji Crew Long Socks Size USA Mens Size 7-12 – Here, the seller includes keywords not only in their description but also in the title. They also make sure to include their product’s unique selling points, highlighting its features like moisture-wicking, ribbed cuffs, and breathable honeycomb mesh arch.
2. Ceramic mug, Daisy coffee mug, tea cup – This example shows that you can list down multiple keywords in the title. Another good tip is to sign-off your listing with a sweet ‘thank you’ message to humanize your Etsy shop.
3. Calligraphy Thank You Stamp – Darcy Large – Handwritten for cardmaking and scrapbooking – This Etsy product description example is good because it is detailed, contains keywords, and gives customers suggestions on how they can use the product.
As you grow your product line or offer more products, you may have a hard time keeping up with your product descriptions especially if you run your business on your own.
Writing a compelling product description that gets customers to buy takes a lot of time and effort.
To save time drafting product descriptions for all your offerings, get some assistance from Creative Fabrica’s new Etsy product description generator, a free AI text generator tool that writes your Etsy product descriptions in seconds!
Just fill in a simple questionnaire with your product keywords and click Create Content to produce a draft.
Here’s how you can use the tool:
If you have more questions about writing Etsy descriptions, we’ve answered some of them below.
Generally, these are the things that you should write in your Etsy shop description:
As much as possible, keep your product descriptions concise. Try and test different template variations of your product listings to find out which templates have the best conversion rate.
Etsy displays the first 160 characters of a product description on the listings page, so you’ll want to make your pitch in those first few characters.
For SEO purposes, make sure your primary keywords are in the first 40 characters so search engines can easily spot them.
Your Etsy description can be longer than 160 characters, but remember not to be too verbose. To include more keywords for SEO, utilize your tags. Etsy allows sellers to use up to 13 tags in the description to optimize it for Google searches. But don’t just use any tags – ensure that they’re relevant to your niche.
Etsy titles should be succinct so that customers can easily have a good idea of what the products are at a glance. Make your title snappy and catchy and include keywords that your target audience may use to find your product on search engines.
You can definitely put hashtags in Etsy descriptions to help your listings get exposure. Etsy allows you to have up to 13 tags in each listing so make sure that you use unique and relevant keywords to maximize this feature.
Your Etsy headline should include the following:
Etsy headlines have a limit of 140 characters.
Writing SEO descriptions for Etsy is quite easy if you follow these tips:
Etsy descriptions are now searchable by search engines. Search engines scan short and long-tailed keywords in your headline, product title, and listing descriptions to help users find exactly what they need.
One way you can take advantage of this is to optimize your Etsy listings, use unique tags, and categorize your products appropriately.
Yes, your Etsy descriptions need search engine optimization to rank on Etsy search.
The website scans descriptions for relevant keywords and phrases when ranking listings the way other search engines like Google and Yahoo do.
To rank high on Etsy search, make sure to include your primary keyword in your listing title and description, utilize all 13 allowable tags with unique words and phrases, and categorize your product correctly.
For Etsy sellers that are just starting out, here are other free articles that you can consult to jumpstart your Etsy journey:
Learn everything you need to know to open an online business on the world’s favorite creative selling platform. Read this guide on how to start a shop on Etsy.
Trying to come up with a store name that your audience will love? Check out our top tips on how to choose your Etsy shop name and come up with a name you’ll be proud of.
Finalizing your store offerings? Let us help you narrow down your choices and figure out what to sell on Etsy.
Coming up with good Etsy descriptions can be tricky but you’ll get the hang of it as long as you follow the proper formatting and recommended best practices.
Utilize tools that give you the extra edge you need, like our Etsy Store Bio generator, Listing Description generator, and Listing Title generator and you’ll surely get your shop up and running in no time!
Take advantage of our AI tools if you’re looking for other tools to diversify your product line.
Try experimental ideas with CF Spark Art, an image generator tool that converts your words to one-of-a-kind imagery.
If you’re in the business of selling printables, CF Spark Patterns can generate seamless repeatable images for your backgrounds. To create unique stickers or clip art, use CF Spark Crystalline to produce fun transparent PNGs with clear cut lines in an instant.
Learn how to incorporate smart tools into your workflow so you can increase your chances of success online.
Keep checking our Ultimate Guide on Etsy for your regular dose of useful tips and easy-to-follow guides on all things Etsy.
Receive a weekly digest that highlights the most popular articles on The Artistry.
Every week we release new premium Graphics for free, some available for a limited time only.Continue
Get access to 6,622,759 Graphics as part of our Graphics subscription. Check them out now.Continue
Our discount deals are premium products for just $1. Available for 1 week only, so act fast!Continue
Get 10 SEO Tips to optimize your Etsy shop.Read the article
Learn 10 effective ways to promote your Etsy Shop!Read the article
How to sell Printables on Etsy in 5 steps.Read the article
Useful tips and examples to choose your shop name.Read the article
Check out how you can turn a profit on Etsy.Read the article