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How to choose a Print on Demand company
Learn how to find the best business partner.
The first steps on Print on Demand are always exciting and stressful at the same time. This moment is full of decisions that will condition your business journey.
The first thing you have to do is to choose a business model. You can post your designs on a marketplace or create your own e-commerce platform. If you need some advice about that part of the process, here’s an article with some tips.
In today’s post, we’ll see what do you have to take into account to choose a Print on Demand company. We hope you find it insightful!
On this article:
How to choose a Print on Demand Marketplace
There are four aspects you should take into account before choosing a Print on Demand marketplace: the application process, the royalty policies, the partnerships, and the exclusivity.
How is the application process?
In most marketplaces, the only condition to participate is to be more than 18 years old. There are some cases, like Merch by Amazon, where you have to apply to get started. To approve your store, the company will take into account your background and experience. You can read more about the application process in this article.
How do they calculate your royalties?
Every marketplace has its own rules on how to calculate the creator’s earnings. You won’t have a lot of control over these decisions, so it’s better to read the royalty policies before you start selling on a marketplace.
Do they have any partnerships?
Some marketplaces, like Redbubble, have established partnerships with famous trademarks. As long as you follow the rules, you can use those brands on your designs. This perk is ideal for creators who want to create fan art.
Is this marketplace exclusive?
Some marketplaces don’t allow you to replicate your products on other platforms. If you commit to this rule and you break it, you can get in trouble. This is a common beginner mistake in Print on Demand.
Our advice is always to check if a marketplace is exclusive. If you upload your designs to many non-exclusive markets, you’ll get more chances to generate revenue.
If you’d like to read a review of the most popular Print on Demand marketplaces, you can find it here.
How to choose a Print on Demand fulfillment services provider?
There are some questions you should ask before choosing a fulfillment services provider. Here’s a checklist.
Does this company have its own factories?
Some logistic providers, like Printful, have their own logistic centers. There is not any third-party manufacturer involved. Your partner will be accountable for shipping and delivering your products to your customers. The disadvantage of this model is that you’ll depend on your partner’s availability on every sale.
If they don’t have their own factories, how strong is their network?
Companies like Printify connect you to a big network of manufacturers. You can choose a provider depending on price and location. If the partner you work with is not available, Printify can route your orders to a provider that keeps operating.
How much does the Print on Demand service cost?
Most platforms offer some free services. In any case, there is always the chance to upgrade your plan and get more benefits. That is why you should take a look at service fees before choosing a partner.
If you would like to read an overview of the most popular POD fulfillment services, check this article.
Click here to see our growing library of designs with a Full Print on Demand license.
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