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How to promote your POD store on Facebook

Check these four tactics and boost your sales!

how to promote your Print on Demand store on Facebook

 

Social media can help you boost the sales of your Print on Demand store. Facebook is one of the most popular platforms that you can use to promote your Print on Demand catalog. This post aims to bring some guidance to Print on Demand sellers that want to promote their products on Facebook.

Just as we did with Instagram in this other article, we’ll provide some tips to help you promote your business. Bear in mind that this text contains general advice: to get personalized help, you should get in touch with an expert.

If you want to learn more about Print on Demand, check our Ultimate Print on Demand guide. This growing collection of articles brings answers to the most frequent questions about this business model.

To find unique designs with a full Print on Demand license, check our growing library of POD resources.

On this article:

How to create a Facebook Page for your Print on Demand store
How to set up Facebook Business Manager
How to create an audience for your ads on Facebook
How to launch ads on Facebook for your Print on Demand store

 

How to create a Facebook page for your Print on Demand Store

 

The first step to create Ads on Facebook is to create a Facebook page. The procedure is straightforward!

You can customize your Facebook page the way you want. It’s essential to add a logo and a name. Try to align the features of your page with your brand identity. The more data you add, the easier it will be for your potential customers to find you.

To create a brand new page, go to Pages > Your Pages and hit “Create New.”

 

how to create a facebook page

 

Facebook will ask you why do you want to create a page. As you wish to promote your Print on Demand store, you must select “Business or Brand.” Hit “Get Started” to continue.

 

how to create a facebook page

 

To create your page, you’ll need to add a name and a category. By doing this, you are helping Facebook to showcase your products to potential customers. In our case, we’ve selected “Apparel & Clothing.” You should choose the option that fits your business best.

how to create a facebook page

You can customize your page by adding a profile picture and a cover photo. For the sake of this tutorial, we’ve just added stock images. Our advice for you is to add your logo and your branding elements here. This way, your audience will recognize your brand and associate your products with it.

 

 

how to create a facebook page

 

And that’s it! Your page is published, and you can start using it to promote your products. To learn about what comes next, keep reading!

 

How to set up Facebook Business Manager

 

Once your page is ready, go to business.facebook.com. It’s time to activate Facebook Business Manager. Business Manager is a powerful tool that you can use to manage all the commercial features of the platform.

 

how to set up facebook business manager

 

To register on Facebook Business Manager, you have to provide basic info. The platform needs your business and account name, your name, and your business email. It is essential to notice that if you add other people to your Facebook Business account, they will be able to see your Facebook name, your user ID, and your profile picture.

 

how to set up facebook business manager

 

Once you’ve added your essential data, Facebook will ask you for business details. After you submit your answers, you will have to verify them through the email account you’ve provided.

 

how to set up facebook business manage

 

When the verification process is complete, you will have full access to your account.

 

how to setup facebeook business manager

 

Now, whenever you log in to the platform, you will see a dashboard that looks like this:

 

how to set up Facebook business manager

 

Once you’ve completed the setup, you can start inviting collaborators to your Facebook Business Manager account. You can assign different roles to your collaborators through the Business Settings dashboard.

 

How to create an audience for your Facebook Ads

 

An audience is a group of Facebook users that will receive the ads from a commercial campaign while they use Facebook.

The platform allows you to customize these audiences, so they can display your ads to the users that are more eager to make a purchase. This way, you can raise the return on the investment from your campaign.

There are several ways to create an audience for your Facebook campaigns. Let’s look at them.

 

Use the followers of your page as an audience

 

This strategy is simple, but sometimes it’s useful. The quickest way to create an audience is to direct your campaigns to the people that follow your Print on Demand store on Facebook. You won’t reach any new customers this way, but you can encourage people that have shown interest in your brand to make a purchase.

 

Create an audience from scratch

 

Facebook Business Manager incorporates a powerful audience generator. This tool can help you to create an audience from scratch easily. As you can see in the image below, there are four different types of audiences you can create. Let’s see how to create custom, lookalike, saved or special audiences.

 

how to create an audience on facebook

 

How to create a custom audience for your Print on Demand Store

 

To create a custom audience, you will have to provide some sources. You can either use sources of your own or make use of Facebook’s sources.

The main idea behind creating a custom audience is to select a group of people depending on how did they interact with your product in the past. On the image below, you can see the different sources of information that you can use to shape your audience.

 

how to create a custom audience on facebook

 

How to create a lookalike audience for your Print on Demand Store

 

The second option is to create a lookalike audience. You can do this by selecting a data source and adjusting the size and location of the audience that you want to create.

It’s possible to create different lookalike audiences. This resource will allow you to experiment with customer insights.

 

how to create a lookalike audience

 

How to create a saved audience for your Print on Demand store

 

By adding primary data about your potential customer, you can create a saved audience. If you’ve already found out what kind of people are more eager to buy your products, this model is for you!

To create a saved audience, you’ll just have to fill in the form that you see on the image below.

 

how to create a saved audience

 

How to create a special ad audience

 

There is one last type of audience that you can use on Facebook Ads. The Special Ad Audience is used for some specific examples of businesses that require special information from their customers. In the case of Print on Demand, this type of audience does not apply.

 

how to create a special ad audience

 

How to launch ads on Facebook for your Print on Demand store

 

Here’s a checklist with seven steps that you must complete to publish an ad on Facebook. You can use these instructions as a guide when releasing your campaigns.

Go to the Ads Manager dashboard on Facebook Business. Hit the “+Create” button. You can find it on the left side of your screen.

 

how to create an ad on facebook for your print on demand store

 

The first thing you have to do is to decide if you want to create a new campaign or to use an existing campaign. For the sake of this tutorial, we are going to create a brand new campaign from scratch. Bear in mind that you’ll be able to use that campaign later. You can also make modifications to the original features.

To start creating a campaign, select your marketing objective.  Do you want to drive traffic to your Print on Demand Store? Do you want to generate catalog sales? You can choose whatever you consider more convenient.

 

how to create an ad on facebook for your print on demand store

 

It’s time to name your campaign! Also, don’t forget to set a budget.

 

how to create an ad on facebook for your print on demand store

 

Time to choose an audience for your Ad set. You can apply your previous learnings about audiences here.

 

how to create an ad on facebook for your print on demand store

 

Now, you have to choose what kind of ads do you want to publish. Take your time to consider all the possibilities. Do you want to place your ad on the news feed? Do you prefer the right column or the marketplace?

 

how to create an ad on facebook for your print on demand store

 

Now, it’s time to adjust the optimization and spending controls. You get to decide how much you’d like to spend and when you would like your ads to appear.

 

how to create an ad on facebook for your print on demand store

 

The last step consists of designing your ad. It’s time to get creative! Take all the chances that the platform gives you, and personalize your pitch to make it appealing for your customers.

 

how to create an ad on facebook for your print on demand store

 

Once you have finished making changes, your ad is ready to go!

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